Director
Founder of So Good Media
This cinematic background allows me to create images that feel authentic, emotional, and timeless, turning everyday moments into works of art.
With a 15-year career spanning journalism, television, filmmaking, media consultancy, photography, and videography, I bring a broad editorial and creative perspective to every project I lead. For more than a decade, visual storytelling has been at the heart of my work combining photography, filmmaking, creative direction, and an instinct for genuine human connection.
Based in London, I have worked across more than 500 sessions and productions and received over 300 five star reviews from clients from around the world. My work ranges from intimate portraits, proposals, weddings, and personal branding to corporate events, conferences, interviews, branded content, and commercial photo and video productions.
Throughout my career, I have had the privilege of working with and creating visual content for globally recognised brands, organisations, and events including Amazon, Airbnb, Honor, Fero, Interpath, Everyway, the International Labour Organization (ILO), London Fashion Week, and SXSW London.
My background in journalism, television, and filmmaking continues to shape the way I approach both photography and videography today. I am interested not simply in creating visually strong images and films, but in understanding the people, atmosphere, and story behind them — producing content that feels natural, purposeful, and emotionally authentic.
Today, as Director of So Good Media, I bring that experience into a wider creative production environment. Together with a trusted team of photographers, videographers, and creative professionals, we provide photography, videography, and visual content production for private clients, brands, and organisations across London and beyond.
Whether we are capturing a surprise proposal, wedding, family story, personal brand, corporate event, international conference, interview, campaign, or commercial production, our approach remains the same: thoughtful preparation, a seamless client experience, strong visual storytelling, and consistently high production standards.
So Good Media is built to offer the flexibility and capability of a creative production team while maintaining the personal approach, attention to detail, and commitment to quality that have defined my work throughout my career.